In mid May I had the pleasure of attending the annual Boston wedding indutsry networking event hosted by The Knot. The bash was planned by Elegant Aura Events and it took place at The Beehive in Boston. I had the wonderful opportunity to share my goodies with all the party attendants not only in the take-home goodie bags but on the dessert table in the center of the main room! It was a crazy few days leading up to a smashing party that was an intense learning experience with a positive outcome.
Before I go any further, let me tell you how I got myself into the situation where I was covered in chocolate from 6:00 am-3:00 pm then eating hors dourves till midnight. In an attempt to grow my business and break in to the wedding industry, I sent dozens of emails introducing myself, my business and my products to wedding planners in the Greater Boston Area. I always offer to provide samples in my cold-emailing for a few reasons: I know tasting my product speaks for itself and any planner will do a better job suggesting my s’mores as favors if they have actually tasted them, and it is easier for me to stand out if I am actually offering something, not just saying, “LOOK AT ME! PROMOTE ME!”. I think I would be more willing to interact with someone who was actually engaging instead of just asking for favors. By chance, or fate, or shear number of emails sent out, I contacted the planner who was in charge of this event. Alison of Elegant Aura Events actually responded saying she would gladly welcome samples.
A few days after she received the samples, I got a voicemail from Alison saying she had a networking opportunity for me if I was interested. I was immediately skeptical. I had received suggestions about so many “networking opportunities” that feel more like pay-to-play. It seems like everyone I talk to has this wonderful one-of-a-kind opportunity to grow your business for a yearly fee of one million dollars or the perfect place to sell your goodies for the small fee 50% of your sales, so I was so surprised when she told me about this event. Here is tradeoff: Sweet Lydia’s provides s’mores for the goodie bags for all the 250! guests and a sweet spread for the dessert table. In exchange, my business information was included in all the promotional information, displayed through out the event, and follow up press, I got my sweets into the mouths of 250 Boston area wedding professionals and I got to attend a swanky party, eat great food, and schmooze.
After three crazy days of making s’mores, pretzels and marshmallow pops, I changed out of my apron and into cocktail clothes, packed my car and headed to The Beehive. I set up the Sweet Lydia’s display, added my s’mores to the goodie bags, took a few shoddy pictures and watched the rest of the event get set up.
The party itself was a little overwhelming, to put it mildly. I thought I brought plenty of Sweet Lydia’s products but I was totally wrong. I completely underestimated adults desire to fill their mouths with candy. I got great feedback about the presentation and taste of all the sweets displayed and it was only about 30 minutes after the first person went for the dessert table that all my goodies were gone! Fortunately, the photographers from Avenna Studios were able to get some wonderful pictures before everything was gone.
I could not even begin to mention all the wonderful vendors that I met but here are a few:
Melissa Babb from Endless Eleganza Events
Jennifer Hansen from Gracious Events Management
Kellie Innocenti from OTW Advertising
Gregory Costa-Saint John of ‘flou (-e)r
Kristin O’Connor from Capers Catering
I know the post about this event is a little late but I was wanted to add the professional photos of the event to show you what it looked like. To see the entire slide show of the event, visit the Real Weddings section of theknot.com or click here.