Archive for September, 2011

A Year In Review

Posted on: September 27th, 2011 by Lydia 1 Comment

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The summer is winding down, farmers markets are getting a little slower and cooler and I am starting to switch into holiday prep mode (by “mode” I mean anxiety).  I am rapidly approaching my 2 year business anniversary, September 30th, and I am trying to take time to reflect on my summer and second year in business. I went from participating in one farmers market last year, to participating in nine markets this year. I regularly reached my sales goals for each market and I am on track to exceed the sales goal I set for my business in January to double my annual sales from last year. I have learned a lot about farmers market culture: managers, customers, vendors and municipalities. I’ve realized I understand people less than I thought I did because I am constantly amazed by customers, good and bad. I have gotten my tent and table display set up time down to 10-15 minutes. I’ve learned that you can still get a farmers tan while wearing sunscreen under a tent, that is if you stand outside every day for three months. I did not spend any time on the beach or camping this summer, I let a backyard garden . . . not reach its potential, I have many half-finished project around my house, and I did not spend nearly enough time with my husband. I can’t say that I regret it, well all except that last point. I love what I do. I get to stand behind a product that makes people happy. I get to help spread sweet joy through parents sending care packages to new college students, couples at their wedding, or just the single s’more consumer at the market. Could I ask for a better job?

It has been a privilege to get to know so many talented small food vendors. It can get scary and lonely to be in business by yourself. It has been tremendously reassuring to know that I have the same experiences, challenges, fears and dreams as all the vendors who I see at the same markets 5 days a week. We have all had customers say, “oh I make that better than you do” or some variation of dream-destroying sentiments. We have all had emergencies that seem to throw us off our game. We have all dealt with the same market manager who might not realize our businesses are our livelihood. At the same time, we have all had the customers who say, “this is the best (insert handmade deliciousness here) I have ever eaten in my life”. We have been able to share what market strategies are most successful, marketing tips, and where to get the best business cards printed, and how to stay relatively sane amidst complete insanity. All in all, a pretty sweet summer and an even better year.

I apologize if this post has been a little disjointed. I have spent significantly more time mulling over these ideas over the past weeks instead of writing, and if I don’t post now, this will be my 3 year anniversary post.

Thanks for your help combating brownie boredom, one S’more at a time!™ For TWO years!!!

-Lydia

If I were tiny

Posted on: September 21st, 2011 by Lydia 1 Comment

 

If I were tiny I would sleep on a marshmallow. Love the concept and image. I really enjoyed the book The Borrowers when I was younger too.

From pusheen.tumbler found on pinterest via source

Thanks for your help combating cupcake boredom, one S’more at a time!™

-Lydia

Rock Collector

Posted on: September 13th, 2011 by Lydia 1 Comment

 

Kinda digging these prints by  Impossible Moon on Etsy. My husband studied environment science and geology in college and we have our own little collection of rocks around the house. These prints would make a lovely addition.

Thanks for your help combating brownie boredom, one S’more at a time!™

-Lydia

A Plea for Thanksgiving help

Posted on: September 9th, 2011 by Lydia 1 Comment

I might have been a little ambitions with holiday fairs this year and wouldn’t take “wasn’t optimistic it could be done” for an answer. I applied to two BIG shows the weekend of Thanksgiving and was accepted to both! While I couldn’t be more excited about the opportunity to sell at both Castleburry Fair at the Shriner’s Auditorium in Wilmington & the Hingham Shipyard Holiday Market in Hingham, I am now quite a bit anxious about staffing both booths.

I know Thanksgiving is a tricky time to look for help, because who would honestly choose to work when you could be eating leftover turkey and stuffing sandwiches and watching football with your family. This is just the pickle I’m in. I am looking for at least three responsible friends who are available any combination of Friday November 25th, Saturday the 26th and Sunday the 27th from 9-ish to 6-ish. You MUST be willing to talk to strangers and possibly get shot down for offering free samples, but most people love them. You must be able to do basic math in your head and make correct change for customers. A smile and customer service skills are always helpful too! I can provide money and smores and will absolutely provide lunch, snacks and caffeine. If you are interested in more details and are available for one of these dates please email me at sweetlydias@gmail.com.  If you are looking for more consistent work, I am looking for someone with a car who can work Saturdays and possible Sundays craft shows from Thanksgiving to Christmas.

Thanks for all your help combating brownie boredom, one S’more at a time!™

-Lydia

Fall is (almost) here

Posted on: September 7th, 2011 by Lydia No Comments

Fall is my favorite time of year. I get to celebrate birthday, postseason baseball, scarfs and everything pumpkin spice. Even though Fall doesn’t actually start until the equinox on September 23, I am unleashing the Fall S’more flavors today. I am bringing back the two fall s’mores from last year because they were so well received.

The Apple Cider S’more has apple cider marshmallow made with fresh local (to Mass) apple cider, sandwiched between two cinnamon sugar graham crackers and is covered in dark chocolate.

The Pumpkin Spice S’more has pumpkin spice marshmallow made with real pumpkin flavored with cinnamon, nutmeg and clove, sandwiched between cinnamon sugar grahams and is covered in milk chocolate. These Pumpkin babies were featured on Brides.com last year as a suggested harvest season wedding favor. You can also get a mixed box with both the Apple Cider and Pumpkin Spice S’mores if you can’t decide on which one you want to enjoy with your hot chocolate or coffee on a brisk fall afternoon.

Don’t like the s’more part and just want the marshmallows? No problem, you can get the marshmallows on their own. Hope these sweets help keep you warm as we enter scarf and boot weather.

Thanks for your help combating brownie boredom, one S’more at a time!™

-Lydia

We Have T-Shirts!

Posted on: September 6th, 2011 by Lydia No Comments

Ok, I am trying really hard to contain my excitement about showing you these pictures! I have been thinking about having shirts printed for a while, trying to figure out what the best design and text would be, where I should get them printed, and then questioning if anyone (outside of my wonderfully loving family) would even purchase them.  Now that they are in I think I was crazy for waiting this long.  I had a wonderfully talented friend, Deb of Yours Truly, print these shirts and I am over the moon with the results.

They are both 100% cotton shirts which means they are super comfortable. I have been wearing the baseball shirt as often as I can do laundry, which has increased in frequency so I can wear this shirt more often. You might recognize the tag line from the blog, with some slight additions.  I have added these items to the new “Apparel” category on my website and my etsy site too! I think any s’more-loving person would love to rock one of these shirts, hint hint, help me spread world s’more domination one t-shirt at a time. I am starting young too . . .

In case you didn’t figure it out, my favorite family photography team Mr.Drew Photography took these pics.

Hope you all enjoy these shirts even a fraction as much as I do and thanks for your help combating brownie boredom, one S’more at a time!™

-Lydia

 

Slight Adjustment

Posted on: September 1st, 2011 by Lydia No Comments

Hello there friends. Sweet Lydia’s is getting an adjustment.

I have had to make some slight adjustments to my prices recently.  The cost of the chocolate I use to cover EVERYTHING has increased about 30%, as have some of our other materials. I wanted to let you know “in person” so that you regular customers out there do visit the site and be taken by surprise.

I found the image above here along with many other interesting medical devices.

Thanks for your help combating brownie boredom, one S’more at a time!™

-Lydia